Retail concept where a smaller retail space or section within a larger store is dedicated to showcasing products from a specific brand or category. It allows brands to create their own mini-store or presence within a larger retail environment, enhancing their visibility and customer engagement.Typically, in a shop-in-shop arrangement, the brand retains control over its own merchandising, product displays, and branding elements, which are distinct from the host store's overall design and layout. This setup enables brands to create a more immersive and cohesive brand experience for customers, showcasing their products in a curated and branded environment.
