in a shop-in-shop arrangement, the brand retains control over its own merchandising, product displays, and branding elements, which are distinct from the host store's overall design and layout. This setup enables brands to create a more immersive and cohesive brand experience for customers, showcasing their products in a curated and branded environment.For the host store, shop-in-shops offer several benefits, including diversifying product offerings, attracting new customer demographics, and generating additional revenue through partnerships with brands. It also enhances the overall shopping experience by providing customers with a wider selection of products and brands under one roof.
