In retail settings, displays are strategically designed to showcase merchandise effectively. This includes window displays that entice passersby, as well as interior displays within the store. Retail displays often use various techniques such as shelving, racks, mannequins, and signage to highlight products, promote sales, and create a cohesive brand image. Effective retail displays not only attract attention but also guide customers through the store and encourage purchasing decisions.n both retail and exhibition contexts, the goal of displays is to enhance visibility, communicate information effectively, and create a memorable experience that influences customer behavior or visitor engagement. Effective display design considers factors such as layout, lighting, colors, and placement to maximize impact and achieve specific marketing objectives.
